The Truth on Health

The Truth on Health

About The Truth Fund

Boston Celtics captain, ten-time All-Star, and 2008 NBA Champion and Finals MVP Paul “The Truth” Pierce embodies what it means to be a champion – on and off the court. Pierce founded The Truth Fund in 2002 to provide educational and life-enriching opportunities for under-served youth. Later that year, Pierce received the NBA Home Team Community Service Award for his commitment to the Boston community and active role as a national spokesperson for NBA’s Read to Achieve program. Pierce has hosted Thanksgiving and Christmas dinners with hundreds of single families, and has hosted celebrity softball games and other events to raise awareness and funds for causes close to his heart. In 2007, Pierce established the Paul Pierce Center for Minimally Invasive Surgery at Tufts Medical Center and Floating Hospital for Children and he presently sits on the Board of Governors for the hospital. Through his foundation, he has helped to rebuild the basketball court at the Santa Monica Boys and Girls Club and helped completely renovate Richardson Park in downtown LA.

The Truth Fund is a 501 (c) (3). For more information, visit

Truth on Health Mission

Boston Celtics captain and 2008 NBA Finals MVP Paul “The Truth” Pierce and his foundation, The Truth Fund, launched The Truth on Health Campaign to help empower and encourage young people to lead healthier lifestyles. The Truth on Health includes an awareness campaign and sustainable programming for young people to live healthy lifestyles – incorporating physical fitness and healthy eating, and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity.

About FitClub34

FitClub34 is a rewards-based fan club turned “fit” club that provides children with the information, resources, and tools necessary to become more active and physically fit. Members must make a promise to lead a healthier lifestyle by eating healthy and exercising for one hour per day. Members receive the Paul Pierce Activity Watch, powered by Switch2Health (S2H), to track their physical activity, receive a rewards code and accrue points to win a number of prizes including an iPod Nano, Nintendo Wii, a Paul Pierce signed jersey, or the chance to meet the All-Star. FitClub34 is supported by our partners, including Comcast, KISS 108 FM, JAMN 94.5 FM, Boston Globe,, The MBTA, CAVU, Tufts Medical Center, and USI.

About Switch2Health

Switch2Health(R) Corp., officially launched in 2009 by founders Seth Tropper and Amado Batour, is the leading enabler of improved Health & Wellness through motivating and rewarding people for physical activity. S2H motivates people to be physically active and brings together communities, businesses and organizations that want to reward those people for their physical activity. S2H inspires people to increase physical activity whereby, changing behavior and improving the health and well being of individuals. For more information, visit or contact Seth Tropper at or (201) 406-2057.

About Alliance for a Healthier Generation

The American Heart Association and William J. Clinton Foundation joined forces in May of 2005 to create a healthier generation by addressing one of the nation’s leading public health threats – childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids nationwide to make healthy lifestyle choices. The Alliance works to positively affect the places that can make a difference to a child’s health: homes, schools, restaurants, doctor’s offices and communities. More information is available at

About Healthy Weight Commitment Foundation

The Healthy Weight Commitment Foundation is a first-of-its kind coalition that brings together over 170 retailers, food and beverage manufacturers, sporting goods and insurance companies, restaurants, a professional sports association, trade associations, NGOs and the Army. The Foundation focuses on activities in the schools, the workplace and the marketplace to promote healthy weight among Americans by balancing the energy they consume with the energy they expend through physical activity. More information is available at

About The Truth

Born on October 13, 1977, Paul Anthony Pierce spent his childhood in Inglewood, California, a Los Angeles suburb. The great Lakers teams of the 1980s captured his imagination, and basketball quickly became his first love.

The journey of the 6’7″ Boston Celtic from the playgrounds of Los Angeles to superstardom is astounding both for its success and how it was achieved. From his childhood through college and the NBA, Paul toiled on the court, working tirelessly on his game, never with fanfare, always with confidence.

Today, No. 34 is the consummate player, the stalwart defender and offensive dynamo who faced up and defeated LeBron James and Kobe Bryant in the same championship playoff run. He is an All-Star, NBA Champion and Finals MVP, and all the while, he has lived up to the meaning of his nickname — the Truth — by staying true to himself.